Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5782| Title: | Global Brand Strategy World-wise Marketing in the Age of Branding |
| Authors: | Jan, Benedict Steenkamp |
| Keywords: | Global Brand Marketing |
| Issue Date: | 2017 |
| Publisher: | This Palgrave Macmillan imprint is published by Springer Nature the registered company is Macmillan Publishers Ltd. |
| Description: | pp: 331 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5782 |
| ISBN: | 978-1-349-94993-9 |
| Appears in Collections: | Marketing |
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