Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5980| Title: | Marketing Metrics (Fourth Edition) |
| Authors: | Neil T, Bendle Paul W, Farris Phillip E, Pfeifer David J, Reibstein |
| Keywords: | Marketing Metrics |
| Issue Date: | 2021 |
| Publisher: | Pearson Education, Inc. |
| Description: | pp: 792 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5980 |
| ISBN: | 978-0-13-671713-3 |
| Appears in Collections: | Marketing |
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