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https://elib.vku.udn.vn/handle/123456789/6169| Title: | An Evaluation of Individual Customer Satisfaction with the VietinBank iPay Online Transaction Application in Buon Ma Thuot City, Dak Lak Province |
| Authors: | Nguyen, Trinh Thanh Nguyen Nguyen, Ngoc Thang Phan, Van Thong Nguyen, Hoang Thien Chi Nguyen, Thi Thu Tuyen |
| Keywords: | Customer satisfaction Electronic banking VietinBank iPay Service quality System quality Trust |
| Issue Date: | Jan-2026 |
| Publisher: | Springer Nature |
| Abstract: | This study focuses on identifying and refining a model to evaluate individual customer satisfaction with the VietinBank iPay electronic banking application in Buon Ma Thuot through quantitative analysis. The findings indicate that four key factors influence customer satisfaction: information quality, system quality, service quality, and trust. Recommendations are offered to improve the VietinBank iPay application. |
| Description: | Lecture Notes in Networks and Systems (LNNS,volume 1581); The 14th Conference on Information Technology and Its Applications (CITA 2025) ; pp: 899-909 |
| URI: | https://doi.org/10.1007/978-3-032-00972-2_66 https://elib.vku.udn.vn/handle/123456789/6169 |
| ISBN: | 978-3-032-00971-5 (p) 978-3-032-00972-2 (e) |
| Appears in Collections: | CITA 2025 (International) |
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