Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6891| Title: | Direct Marketing Management (Second Edition) |
| Authors: | Mary, Lou Roberts Paul D., Berger |
| Keywords: | Direct Marketing |
| Issue Date: | 1999 |
| Publisher: | Prentice-Hall, Inc. Upper Saddle River, New Jersey |
| Description: | pp: 504 |
| URI: | https://elib.vku.udn.vn/handle/123456789/6891 |
| ISBN: | 0-13-084084-X |
| Appears in Collections: | Marketing |
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