Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 131
Issue Date | Title | Author(s) |
2021 | The AI Marketing Canvas | Rajkumar, Venkatesan; Jim, Lecinski |
2015 | The Essentials of Supply Chain Management New Business Concepts and Applications | Hokey, Min |
2024 | The Marketing AnalyticsPractitioner's Guide (Volume 2) | Ashok, Charan |
2014 | The Marketing Pathfinder Key Concepts and Cases for Marketing Strategy and Decision Making | David, Stewart; Michael, Saren |
2007 | The Marketing Strategy Desktop Guide ( Second Edition ) | Norton, Paley |
2019 | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ) | Helen, Katz |
2023 | The PDMA Handbook of Innovation and new Product Development( 4th Edition ) | Ludwig, Bstieler; H. Charles, Noble |
2005 | Essentials of Marketing Research ( 4th Edition ) | Tony, Proctor |
2008 | Total Relationship Marketing ( 3th Edition ) | Evert, Gummesson |
2021 | Understanding Digital Marketing:The principles of digital marketing explained simply and practically | Gilles, Kroeger |
2008 | Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy | Malcolm, Mcdonald |
2023 | Visualizing Marketing From Abstract to Intuitive (2th Edition ) | S. Umit, Kucuk |
2010 | Essentials of Marketing Research ( Fourth Edition ) | G. William, Zikmund; J. Barry, Babin |
2022 | Foundations of Marketing ( 9th Edition ) | M.William, Pride |
2024 | Investments ( 13th Edition ) | Zvi, Bodie; Alex, Kane; J. Alan, Marcus |
1999 | Marketing research an applied approach ( Third Edition ) | K. Naresh, Malhotra; F. David, Birks |
2020 | International Marketing (18th Edition) | Philip, R. Cateora; R. Bruce, Money; Mary, C. Gilly; John, L. Graham |
2019 | Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations | Eisend, Martin; Kuss, Alfred |
2019 | Marketing Management (4th European Edition) | Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Malcolm, Goodman; Hansen, Torben |
2018 | Methods in Consumer Research, Volume 1-New Approaches to Classic Methods | Ares, Gastón; Varela, Paula |
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 131