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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 131
Issue DateTitleAuthor(s)
2021The AI Marketing CanvasRajkumar, Venkatesan; Jim, Lecinski
2015The Essentials of Supply Chain Management New Business Concepts and ApplicationsHokey, Min
2024The Marketing AnalyticsPractitioner's Guide (Volume 2)Ashok, Charan
2014The Marketing Pathfinder Key Concepts and Cases for Marketing Strategy and Decision MakingDavid, Stewart; Michael, Saren
2007The Marketing Strategy Desktop Guide ( Second Edition )Norton, Paley
2019The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition )Helen, Katz
2023The PDMA Handbook of Innovation and new Product Development( 4th Edition )Ludwig, Bstieler; H. Charles, Noble
2005Essentials of Marketing Research ( 4th Edition )Tony, Proctor
2008Total Relationship Marketing ( 3th Edition )Evert, Gummesson
2021Understanding Digital Marketing:The principles of digital marketing explained simply and practicallyGilles, Kroeger
2008Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and StrategyMalcolm, Mcdonald
2023Visualizing Marketing From Abstract to Intuitive (2th Edition )S. Umit, Kucuk
2010Essentials of Marketing Research ( Fourth Edition )G. William, Zikmund; J. Barry, Babin
2022Foundations of Marketing ( 9th Edition )M.William, Pride
2024Investments ( 13th Edition )Zvi, Bodie; Alex, Kane; J. Alan, Marcus
1999Marketing research an applied approach ( Third Edition )K. Naresh, Malhotra; F. David, Birks
2020International Marketing (18th Edition)Philip, R. Cateora; R. Bruce, Money; Mary, C. Gilly; John, L. Graham
2019Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science ConsiderationsEisend, Martin; Kuss, Alfred
2019Marketing Management (4th European Edition)Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Malcolm, Goodman; Hansen, Torben
2018Methods in Consumer Research, Volume 1-New Approaches to Classic MethodsAres, Gastón; Varela, Paula
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 131