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Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 347
Issue DateTitleAuthor(s)
2020Effective Data Storytelling How to Drive Change with Data, Narrative, and VisualsBrent, Dykes
2023Brand Storytelling Integrated Marketing Communications for the Digital Media LandscapeKeith A., Quesenberry; Michael K., Coolsen
2021Advertising and Promotion an Integrated Marketing Communications Perspective (Twelfth Edition)George E., Belch; Michael A., Belch
2012Advertising Age The Principles of Advertising and Marketing Communication at WorkEsther, Thorson; Margaret, Duffy
2022Advanced Introduction to Marketing StrategyGeorge S., Day
2010Marketing Research An Applied Orientation (Sixth Edition)Naresh K., Malhotra
2017The Practice of Public RelaTions (Thirteenth Edition) (Global EdiTion)Fraser P., Seitel
2008Marketing Strategy and Competitive Positioning (Fourth Edition)Graham, Hooley; Nigel F., Piercy; Brigitte, Nicoulaud
2019R for Marketing Research and Analytics (Second Edition)Chris, Chapman; Elea, McDonnell Feit
2023Marketing Higher Education Understanding How to Build and Promote the University BrandPaul, Sergius Koku
2018Principles of Marketing ( Seventeenth Edition) ( Global Edition)Philip, Kotler; Gary, Armstrong; Marc, Oliver Opresnik
2012Managing Quality Service in Hospitality How Organizations Achieve Excellence in the Guest ExperienceRobert C., Ford; Michael C., Sturman; Cherill P., Heaton
2015Food Tourism A Practical Marketing GuideJohn, Stanley; Linda, Stanley
2020Marketing Strategy in the Digital Age : Applying Kotler’s Strategies to Digital MarketingMilton, Kotler; Tiger, Cao; Sam, Wang; Collen, Qiao
2017The Practice of public relations (13th Edition - Global Edition)Fraser, P. Seitel
2020Global Marketing (Tenth Edition - Global Edition)Mark, C. Green; Warren, J. Keegan
2023Big Data Analytics: Digital Marketing and Decision-MakingMansaf, Alam; Kiran, Chaudhary
2014Understanding Digital Marketing: Marketing strategies for engaging the digital generationDamian, Ryan
2019R for Marketing Research and Analytics (Second Edition)Chris, Chapman; Elea, McDonnell Feit
2010Consumer Behavior & Marketing Strategy (Ninth Edition)J. Paul, Peter; Jerry C, Olson
Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 347